Business slogans

115+ Best Auto Insurance Slogans & Ideas Suggestions

Auto Insurance Slogans
Written by Danish Ali

Auto insurance slogans are short and catchy phrases that insurance companies use to advertise their services and attract customers. These slogans are designed to create a memorable image in the customer’s mind and convey the company’s brand message in a concise and effective way. A great auto insurance slogan can help build brand awareness, establish credibility, and differentiate a company from its competitors.

In the highly competitive auto insurance market, companies often use slogans to stand out from the crowd and create a lasting impression. A well-crafted slogan can communicate the company’s unique selling proposition and help customers understand what sets them apart from the rest. A good slogan should be memorable, meaningful, and reflective of the company’s values and mission.

Auto insurance slogans can range from simple and straightforward to creative and humorous. Some slogans focus on the company’s commitment to customer service and reliability, while others highlight the company’s affordability or their ability to provide coverage for a wide range of drivers. Whatever the approach, a successful slogan should resonate with the target audience and inspire them to choose that particular insurance company for their needs.

Car insurance slogans

Important Factors to Write Auto Insurance Slogans

When it comes to advertising, a catchy slogan can be worth its weight in gold. And when it comes to auto insurance, a clever and memorable slogan can go a long way towards helping you attract new customers. So what makes a good auto insurance slogan? Here are 5 factors to keep in mind:

  1. Be clear and concise: A good slogan should be easy to understand and remember. Keep it short and sweet, and make sure it clearly communicates the benefits of your product or service.
  2. Be original: With so many auto insurance companies out there, it’s important to stand out from the crowd. Avoid using generic phrases or clichés, and come up with something that will really make people take notice.
  3. Be relevant:Your slogan should be relevant to your target audience. Think about what’s important to them and what would resonate with them.
  4. Be positive: A positive message will stick in people’s minds far more than a negative one. Focus on the benefits of your product or service, and avoid anything that could come across as negative or critical of the competition.
  5. Be creative: A great slogan is creative, unique, and memorable. Brainstorm with your team and come up with something that really packs a punch.

For More: 121 Trusty Insurance Company Name ideas to Create More Trust.

Car insurance slogans

Car insurance is one of those necessary evils that we all have to deal with if we want to keep our vehicles on the road. While it may not be the most exciting purchase, it is a vital one. And over the years, insurers have come up with some truly memorable slogans to help sell their products. Here are 25 of the best:

  • “You’re in good hands with Allstate.”
  • “Like a good neighbor, State Farm is there.”
  • “Geico: 15 minutes could save you 15% or more on car insurance.”
  • “Progressive: Insuring over 18 million drivers.”
  • “Nationwide is on your side.”
  • “Esurance: Click or call.”
  • “The General: For all your low-cost insurance needs.”
  • “(State): Low cost auto insurance.”
  • “21st Century: Insuring the world one car at a time.”
  • “Unitrin Direct: You could save hundreds on car insurance.”
  • “Safeco: Since 1923.”
  • “Mercury Insurance: Low rates and great service since 1962.”
  • “/Drive from MetLife Auto & Home.”
  • “AIG Direct: Get some car insurance clarity.”
  • “/Common sense /car insurance from The Hartford.”
  • “/We’re here to help life go right – /The Hanover Insurance Group”
  • “/You’re in good hands – Allstate”
  • “/Get more out of your ride – GEICO”
  • “/For drivers with a sense of /adventure – Progressive”
  • “/You’re in good hands with /Allstate – Allstate”
  • “/Safe driver? Smart saver – GEICO”
  • “/Homeowners, auto, life… /we’re here for you – Nationwide”
Car insurance taglines

Car insurance taglines

  • “We’re here to help.”
  • “You’re in good hands.”
  • “Driven to be different.”
  • “No matter where you’re going, we’re with you.”
  • “Helping you is what we do best.”
  • “We’re always there for you.”
  • “There’s no stopping us.”
  • “On the go with you.”
  • “Wherever the road takes you.”
  • “For your ever-changing needs.”
  • “We have you covered.” 12. “Protected by the best.”
  • “Safe driving deserves the best protection”
  • “Security on the road”
  • “Feel secure”
  • “Drive with peace of mind”
  • “A worry-free drive”
  • “Stress-free motoring”
  • protecting what matters most
  • Shielding you from life’s uncertainties
  • Your safety is our priority
  • We will always be there for you
  • ‘Together, let’s make driving safer’
  • ‘Making the roads a safer place, one policy at a time’
  • ‘driving safety for all’.

For More: 109+ Unique Automotive Services Slogan & Taglines Samples

Car insurance company slogans

  • “You’re in good hands with Allstate.”
  • “Like a good neighbor, State Farm is there.”
  • “Geico: 15 minutes could save you 15% or more on car insurance.”
  • “Progressive: Insuring over 18 million drivers.”
  • “Nationwide is on your side.”
  • “Safeco: The right choice for responsible drivers.”
  • “Esurance: Online car insurance for the modern world.”
  • “21st Century Insurance: Saving people time, trouble, and money since 1958.”
  • “The General: For low cost auto insurance.”
  • “AIG Direct: A smarter way to buy car insurance.”
  • “The Hartford: Create the good.”
  • “libertymutual: Responsible drivers save with us.”
  • “Mercury Insurance: Low rates, great service.”
  • “Metlife: You’re always in good hands.”
  • Travelers: Do not let the fears of tomorrow prevent the enjoyment of today”
  • Auto-Owners Insurance: We put you first”
  • USAA Insurance: Get your quote”
  • GEICO Insurance Company” “We’re in the business of saving people money”
  • Nationwide Insurance Company slogan”On Your Side”
  • State Farm Insurance slogan”Like a Good Neighbor, State Farm is There”
  • Allstate Insurance Company slogan”You’re In Good Hands With Allstate”
  • Progressive Casualty Insurance Company sloganName Your Price 23®. 24″We Save People Money & Hassel [SIC] Free!
Car insurance company slogans

Famous car insurance slogans

  • “like a good neighbor, State Farm is there.”
  • “get to a better State.”
  • ” Progressive – Name your price.”
  • ” USAA – duty, honor, country.”
  • ” Esurance – click continued to quote.”
  • ” The General – for low cost insurance.”
  • ” SafeAuto – insuring the good guys for over 20 years.”
  • ” Infinity – lowest prices in auto insurance.”
  • ” Liberty Mutual – responsibility. what’s your policy?”
  • ” 21st Century – affordable quality insurance.”
  • ” Geico Gecko – so easy a caveman could do it”
  • “ GEICO – Proud sponsor of the NASCAR Gecko 500”
  • “ GEICO – We’re always there for you…day and night!”
  • “ GEICO – Welcome to the exciting world of saving money!”
  • “ We’re here, we’re here, we’re here!”
  • “ You’re in good hands with Allstate”
  • “ Are you in good hands?”- Allstate
  • “ Get to a better place”- Allstate America
  • “ A tick different!”- Automobile Association (UK)
  • “ The stuff dreams are made of”– British Airways
  • “ Take care of the things that take care of you”

For More: 111+ Catchy Car Wash Slogans & Taglines Ideas

Auto insurance taglines

Various car insurance companies have come up with taglines that not only grab attention but also deliver a powerful message. The aim is to make people aware of the need to have auto insurance. Some of these taglines are:

  • “Auto insurance – in case of emergency, dial 911 first, then us.”
  • “You can’t put a price on safety.”
  • “Better safe than sorry.”
  • “Peace of mind on the road.”
  • “Drive with confidence.”
  • “Arrive alive.”
  • “Safe driving means save on premiums.”
  • “We’re there when you need us most.”
  • “Security on the go.”
  • “On the road to protection.”
  • “Worry less, drive more.”
  • “Be prepared for the worst but hope for the best.”
  • “‘I have auto insurance’ – said no one, ever.”
  • Auto insurance – because accidents happen.'”
  • “‘I didn’t know my policy covered that!'”
  • Auto insurance – we keep you covered!”‘
  • Auto insurance = peace of mind.'”
  • Auto insurance – so you’re never stranded.'”
  • Auto insurance = security on the go!'”
  • Auto insurance = get a quote today!'”

For More: 107+ Creative Car Racing Slogans Samples & Ideas

Famous car insurance slogans

Importance of Having Good Auto Insurance Slogans

Insurance slogans are a great way to remember different aspects of having good coverage. They help to promote the importance of having insurance and also provide a catchy phrase that can be easily remembered. Some common insurance slogans include “You’re in good hands with Allstate” and “Like a good neighbor, State Farm is there.” These slogans not only help to promote the companies, but they also remind people of the importance of having auto insurance.

In addition to promoting the companies, these slogans also help to remind people of the importance of having coverage. By having a catchy phrase, people are more likely to remember the importance of auto insurance and are more likely to get coverage.


Auto insurance slogans are one way that companies attempt to appeal to potential customers. Slogans can be clever, funny, or thought-provoking, but ultimately they need to communicate the benefits of the product in a catchy and memorable way. We’ve looked at some famous and discussed what makes them work. Do you have a favorite slogan? Let us know in the comments!

About the author

Danish Ali

Danish Ali Founder & CEO of He Helps Entrepreneur Startups & Small Business Owner To Find the Right Path.

Leave a Comment